Event Masters

During my internship at HeadOffice, I had the opportunity to closely observe how a complete rebranding process comes together. Event Masters wanted to strengthen their brand positioning and communicate their offerings more clearly to their clients.

This led to a structural split within the company and the creation of two new brand names: Runmate and Teammaster. Each division followed its own rebranding path, while we ensured both identities still felt visually and conceptually connected.

Runmate focuses on professional events such as conferences and talks, which is reflected in the clean and serious tone of the branding. Teammaster, on the other hand, specializes in teambuilding activities and therefore needed to convey playfulness, fun, and energy.

After several feedback rounds, we finalized the branding in a comprehensive brand book. You can find a selection of visuals from it below.