Sheela Farm

Sheela Farm is a charming farm located in the beautiful town of Rumst and was proudly the very first client of Tigerduck. It was a true honor to kick off our journey with this project, working alongside a passionate team of six fellow team members. The assignment included a complete rebranding, website design, social media strategy, video and photography content, copywriting, and print materials. My main focus was on developing the new brand identity and building the website.

For the branding, it was important to highlight the story and origins of Sheela Farm. The owner had spent some time in Australia to learn about their farming techniques. One well-known element from that country is the use of eye-catching road signs to protect animals on the road. This symbolism aligned perfectly with the farmer’s core value: his animals always come first. His entire farming approach is shaped around their wellbeing. That’s why we incorporated the shape of the road sign into the new logo, as a subtle reference to both his inspiration and his vision.

We also chose a striking yellow as the primary color in the brand palette. Since this color is rarely used in the agricultural sector, it helps Sheela Farm stand out, without straying too far from its previous branding. The balance between recognisability and renewal was key.

For the website, the main goal was clarity. The farm offers a wide variety of services, and it was important that visitors could quickly and easily understand what’s available. By using strong visuals, clear text and intuitive navigation, we delivered a user-friendly website that met the client’s expectations.